But as most of those dependent on sugar relationships are female, they have dominated the public debate. In Kenya, more and more young women are using sugar daddies to fund a lifestyle worth posting on social media. Or is sponsor culture just another way in which the female body can be auctioned for the pleasure of men? Her message to aspiring socialites, though, is that nothing is free. There are concerns about the morality of their lifestyle, but also about its consequences for their health. Filter posts by subject: But now, increasingly, it's driven by vanity.
But her determination to feed and educate her child coexists with a naked ambition to become rich and famous through modelling and music. But when I ask her about safe sex, this illusion quickly evaporates. So for some it's only a small step to visualising the same transaction outside marriage. Grace, the aspiring singer struggling to put food on the table, has a slightly different perspective - to her the similarities with sex work are more apparent. If women have become more willing to profit financially from their youth and beauty, she says, it's partly because of Kenya's gross economic inequalities, lack of social mobility, and widespread corruption.